China
Beauty
decoded.
The $6$124B beauty industry, decoded in 40 pages
A Shanghai bureau special report. What is shifting in China beauty in 2026, who is winning, who is losing, and the 10 predictions we are willing to put in writing.
- China market overview — the $6$124B industry, mapped
- The Douyin revolution — Channel mechanics, KOLs, Tmall vs Douyin
- Channel analysis — Proya, Florasis, Winona deep-dives
- Prestige vs C-Beauty — 112 deals, $32B, top acquirers
- 10 predictions for 2027 we'll grade ourselves on
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Inside the report
40 pages of structured intelligence for beauty decision-makers
Executive summary
The five shifts that will define 2026 for beauty operators and investors.
China market overview
The $6$124B market mapped by region, category and consumer archetype.
The Douyin revolution
North America, Europe, GCC and APAC — the four regions that matter.
Channel analysis
Physical retail, e-commerce, social commerce, DTC — with tactical playbooks for each.
Investment & M&A
112 deals, $32B, valuation multiples and the five transactions that defined the cycle.
10 predictions for 2027
The theses our editorial team is testing this year. In 12 months we'll grade ourselves.
What readers are saying
Gram Culture is the first thing I read every morning. It's replaced three industry trade publications I used to subscribe to.VP StrategyTop-10 Global Beauty Brand
The GCC coverage alone is worth it. Nobody else is reporting on Dubai and Riyadh with this level of primary sourcing.Managing DirectorTier-1 Middle East Distributor